Protección de datos

1. Responsible body, legal bases, purpose

With regard to all personal data that arises, we store and process the data in compliance with the relevant regulations on data protection, particularly the General Data Protection Regulation (GDPR), the German law on data protection (BDSG) and the German Telemedia Act (TMG). The responsible party for compliance with the data protection laws and the service provider within the German Telemedia Act is:

EUCHNER GmbH + Co. KG
Kohlhammerstraße 16
70771 Leinfelden-Echterdingen, Germany
Tel. +49.711.7597-0
Fax: +49.711.753316
www.euchner.com
E-mail info@euchner.de

Commercial register District Court Stuttgart, HRA 221073

Article 6 (1), sentence 1, lit. a, lit. b and lit. f of the GDPR as well as section 15 of the German Telemedia Act (TMG) form the basis for the processing of personal data. If data is entered on our website, e.g. during a request for quote, registration for a newsletter or use of a contact form, certain input fields are marked as “mandatory information”. We use these fields to collect only the data that is necessary for contractual performance or for carrying out the request. If you wish, you may also provide us with additional data.

Your personal data will be used and stored for performance of the request made by you or to complete the request made by you (e.g. creation of a quotation, reply to a contact request) and for advertising purposes (please read point 2). As soon as the personal data is no longer necessary to fulfill the purpose, it is deleted. If statutory retention obligations exist, the data is locked until the retention obligations have expired and it is then deleted. Please note that due to routine data backups a time lag with deletion of data may occur, which may sometimes be significant.

2. Advertising measures: especially e-mail newsletter

You may, at any time, object to the use of your personal data for advertising purposes – for all future advertising – and may do so in writing, by fax, by e-mail or by phone, or you may at any time revoke consent provided to us with respect to advertising.

This applies in particular to e-mail newsletters with, for example, information on our products and services. We will only send you e-mail newsletters if you have provided consent to the use of your data for this purpose or if we have a legitimate interest (especially for direct advertising) in accordance with Article 6 (1), sentence 1, lit. f, GDPR. You can at any time, for all future advertising, unsubscribe from an e-mail newsletter by either clicking on the link shown in each e-mail newsletter or by contacting us using the specified contact details.

3. Forwarding of data to third parties

Your personal data is, as a rule, only known to those persons who are involved in processing your request, processing your order and sending the newsletter. Your personal data will only be passed on to third parties as is necessary for the purpose of executing the contract, as long as you expressly consented to this or as the data protection legislation permits this. However, only the necessary data is passed on in each case.

With respect to the delivery of goods that have been ordered, your address data will be passed on to transport and logistics companies.

In the case of “automatic debit transfer/direct debit” as the payment method, we pass on your data that is necessary to process the payments to the payment service providers selected by you.

In the event of default of payment, we have the option of passing your data to law firms or to debt collection companies.

In such cases, our data processing is carried out by a service provider that is bound by instructions, that is obligated in accordance with the data protection regulations and that is not permitted to use the data for any other purpose.

4. Rights of data subjects

You have, under certain conditions, the right to obtain information free of charge on the personal data we have stored in relation to you, to have incorrect data amended and to demand the deletion or restriction of the processing as well as the transferability of your personal data.

You can at any time object to the use of data for direct advertising; you can also at any time, for future communications, object to the use of data on the basis of Article 6 (1), lit. e or f GDPR for reasons arising from your particular situation.

In some cases, however, we are not permitted to fully delete user data due to statutory retention obligations. We would also like to point out your right of appeal to the Baden-Württemberg State Commissioner for the Protection of Data and Freedom of Information.

If you have questions in relation to the processing of your personal data, please contact our data protection officer:

EUCHNER GmbH + Co. KG
Data protection officer
Kohlhammerstr. 16
70771 Leinfelden-Echterdingen, Germany.
Telephone: +49.711.7597-230
Fax: +49.711.7597-236
E-mail: kai.scholl@euchner.de

5. Use of cookies

We use cookies on various pages to allow navigation on the website and use its functions, such as for accessing password-protected areas, if applicable. Without these cookies, we are unable to provide certain services requested by you (Article 6 (1), sentence 1, lit. b GDPR).

To the extent that you have consented to this, we also use cookies in accordance with Article 6 (1), sentence 1, lit a GDPR for tracking purposes in order to improve the website’s functionality and service, to create statistics on how our website is used and to see how effective our advertising campaigns are. In addition, cookies allow a reminder to be provided with details of a previous visit (e.g. user name, language) so as to provide the user with tailored services. Cookies are also used to lay out our website in an appropriate way; artificial user profiles that enable the use of the website to be analyzed are created for this if necessary. In addition, we may also use cookies with advanced tracking and targeting functions. These cookies are primarily used to tailor advertising in a more targeted manner to you and your interests and it may also be possible to track a user on other pages. With tracking cookies, so-called advertising networks can also be used to tell how often a user has visited our site and this information can be passed on to other advertising companies.

Cookies are small text files that are stored on your computer. Most of the cookies that we use are deleted from your hard drive again at the end of the browser session (called “session cookies”). Other cookies remain on your computer and enable us to recognize your computer at your next visit (called “persistent cookies”). You have the option of viewing our website without cookies. Most browsers accept cookies automatically.

You can configure your browser in such a way that you are informed about the placement of cookies; the use of cookies thus becomes transparent for you.

You can revoke the consent you have provided to us at any time or object to the processing of the data. The easiest way to do this is to block cookies from being saved on your hard drive by selecting “Do not accept cookies” in your browser settings. However, this may mean that you will not be able to use all functions on our website to the full capability.

6. Logs

When visiting our page, the access data is stored on the server. This data includes, for example, the browser type and version, the operating system used, the web page previously visited, access date and time of the server request and the file request from the client (file name and URL). We use this data anonymously for statistical analyses, therefore the data is not assigned to the specific user.

The purpose of this data processing is to enable the website to be called and correctly displayed on your device, as well as to optimize our website. A legitimate interest on our part exists in this regard. Article 6 (1), sentence 1, lit. f of the GDPR as well as section 15 of the German Telemedia Act (TMG) form the basis for the processing.

7. Matomo

On our website, we use Matomo (www.matomo.org), a web analysis service from InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, (“Matomo”), which collects and stores data for optimization and marketing purposes. Fictitious user profiles can be created from this data and analyzed for the same purpose. Cookies can be used for this (see point 5 above); these are saved locally in the cache of the Internet browser of the device visiting our website. The cookies facilitate recognition of the Internet browser, among other things. The data collected using the Matomo technology (including the fictitious IP address of thedevice accessing our website) is processed on our servers. 

The information generated by the cookie in the fictitious user profile is not used to personally identify the visitor to the website and is not combined with personal data from the bearer of the fictitious name.

Statistical analysis by the website for optimization and marketing purposes and constitutes a legitimate interest of the authoritative legal basis of Article 6 (1), lit. f GDPR.  If you do not consent to the storage and analysis of this data from your visit, you can object to this storage and usage at any time with the click of your mouse on our website. The browser you are using will create an opt-out cookie in this case, which will prevent Matomo from collecting any session data. Please note that if you fully delete your cookies, this will result in the opt-out cookie also being deleted and you may have to activate it again.

7. Use of Google Maps

On this website, we use Google Maps to visually display geographical information and to create route descriptions. Google Maps is a mapping service operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

When you use Google Maps, Google collects data on your use of Google Maps functions, including your IP address, and transmits this to a Google server in the United States where it is stored. Google LLC is certified according to the “EU-US Privacy Shield” (which can be found by entering the search term “Google” at www.privacyshield.gov/list). The “Privacy Shield” is an agreement between the European Union (EU) and the United States that European data protection standards are to be complied with in the United States.

When you are logged into your Google account, Google can, depending on the account settings, add the processed information to your account and treat it as personal data, see in particular www.google.com/policies/privacy/partners/.

You can disable the Google Maps server and thus block the data transfer to Google by disabling JavaScript in your browser. Please note that you will, however, not be able to display maps in this case.

The allowing of the visual display constitutes a legitimate interest within the meaning of the authoritative legal basis of Article 6 (1), lit. f GDPR. Further information on the Terms of Service of Google Maps and on data processing by Google is available on the Google web pages, such as:

8. Use of Monotype Web fonts

On our website, we use fonts from “fonts.com”, a service from Monotype GmbH, Werner-Reimers-Straße 2-4, 61352 Bad Homburg, Germany.

 

In this process, your IP address may be transferred to a server of Monotype GmbH and stored within the scope of the usual weblog. The further processing of this information is at the discretion of Monotype GmbH and the corresponding terms and conditions and configuration options are to be found in the “fonts.com” privacy notice (www.monotype.com/legal/privacy-policy/web-font-tracking-privacy-policy/).

“Fonts.com” is used in the interests of a standardized and attractive display of our online offers. This constitutes a legitimate interest within the meaning of Article 6 (1), lit. f GDPR.